I believe in learning, listening and the power of good questions.
Redesign process and website UX
WHO: Colorado Herding Dog Rescue
WHAT: Adopter and donor-focused website with improved process for volunteer corps
RESULT: Less text, browsable adoptable dogs, improved gathering of user data for fundraising campaigns
Research light version of B2B product for new users
WHO: Vertafore, SaaS data analytics for insurance industry
WHAT: Research prototype product with new user base
METHODS: Survey, interviews, prototype feedback and testing, affinity diagram